Samip Khulal


Embracing the 
colors of time






Client
Tonic International for
FUJIFILM Middle East Role
Concept
Creative Direction
Copywriting
Digital & Environment Graphics




With over 85 years of expertise, Fujifilm is renowned for its exceptional color quality and pioneering image-making. In Qatar, however, it is mostly associated with its film-like aesthetics.

This campaign, launching Fujifilm’s professional camera line in Qatar, both challenges and celebrates that perception.











By intertwining Fujifilm’s timeless history with Qatar’s rich traditions, the campaign celebrates the micro-moments photographers cherish, showcasing the versatility of Fujifilm’s digital cameras in each moment.








“I can’t really explain the colors. You have to see it for yourself,” said a passionate Fujifilm user to us.

The translucent billboard adove, brings that experience to life. Looking through the tinted glass billboard, passerby experience reality in vibrant Fujifilm colors.

A nod to enthusiasts — the size of the billboards match the medium format resolution that a Fujifilm GFX camera shoots in.





Colors places in Doha are billboards of themselves.

Credits
Creative Director: Samip Khulal
Account Executive: Chileleko Sibayumba
Account Planner: Sudesh Baniya
Multimedia Lead: Abbas Fateh
Website Lead: Sadick Mumin