Samip Khulal


Embracing a new home


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Project
New Student Programs 2025
Northwestern Qatar Role
Media Coordination lead
Graphics
Video
Animation


The New Student Programs, previously a week-long orientation for incoming freshmen at Northwestern Qatar, helped transition students into college life through engaging activities and trips. However, with COVID-19 restrictions in 2022, we faced the challenge of adapting to a hybrid format.

As leaders of the media and design team, we rose to the occasion, developing a brand experience that remained personal and playful despite the physical distance. 



Our key design element revolved around a square.
The square framed posts and wrapped around people, forging a sense of belonging within the Northwestern community.

Our key design element revolved around a square. 
The framed posts and wrapped around people, forging a sense of belonging within the Northwestern community.
   


To add a touch of authenticity, we incorporated hand-drawn scribbles tailored to each individual's personality. 

The scribbles broke through the regularity of the grids, inviting openness and genuine conversations between the organizers and participants.









Additional Credits
Co-Media Coordinator: Mila Zhanat